Pirelli P Zero World is now in Melbourne

With a focus on prestige and premium car segment, Pirelli opens up its flagship outlet “P Zero World” in Preston, Victoria. The store is meant to showcase exclusive Pirelli branded tyres and the entire range offered by the brand.

The Melbourne store is fifth in the series, before this the firm has marked its presence in Los Angeles (2016), Munich (2017), Monaco (2018), and Dubai (2019).

The Pirelli’s latest flagship store has been formed in association with Mag Wheel Tyre where customers get an opportunity to find Pirelli’s most exclusive products along with customized services.

The outlet covers more than 1200 square metres which house five tyre-fitting bays, and exclusive stock which ranges from tyres of normal SUVs to high-spec, customized rubber for sports cars as well as luxury cars and so on. Moreover, the firm also displays 'Pirelli Design' gear, developed alongside brands like Montblanc, MV Agusta, Puma, and Roger Dubuis.

In a recent interview, Dimitris Papadakos, CCO for Pirelli north-east Asia and Pacific said, "We are focused on prestige and premium tyres. We are preparing something similar to the expectations of the users of these cars. So let's say the owner of Lamborghini, Ferrari, Bugatti, Pagani, they're going to find a place similar to the expectations according to the car they have."

Upon asking about the reason to choose Melbourne, the firm said it is the concentration of high-end vehicles in the region. Out of the 5000 premium cars sold in Australia this year, the maximum proportion belongs to Victoria.

If we talk about the exclusive benefits available for the P Zero World customers, it includes car valet services, courtesy cars, and access to Pirelli’s track experts i.e., consultation for ideal set up for each car for either road or track use.

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